TAKE ACTION

TELL TRADE OFFICIALS: RESTORE MANDATORY COUNTRY OF ORIGIN LABELING

For too long, a handful of global companies have sold imported beef and pork as if it were raised by American farmers—misleading shoppers and undercutting U.S. producers.

Now, we have a rare chance to fix it. The U.S. Trade Representative is reviewing a major trade deal with Mexico and Canada, and this review could restore Mandatory Country of Origin Labeling (MCOOL) for beef and pork traded between our three countries.

Add your voice today: urge trade officials to reinstate MCOOL and put American farmers, ranchers, and consumers first.

SEND YOUR MESSAGE TO THE USTR—IT ONLY TAKES A MINUTE!

You’ll submit your comment through the official U.S. Trade Representative website. We’ve made it easy—just follow the steps below. Comments are open through November 3, 2025, so don’t wait to add your voice.

1) Open the comment form and enter your name and email.

2) On the next page, mark boxes:
        Section 1: Chapter 3, Chapter 4, Chapter 11
        Section 2: “Agriculture, Other”
        Section 3: “Agriculture,” “Tariffs and Market Access,” and “Technical Barriers to Trade”

3) Write your comment. In comment field labeled Enter general comments, you can copy and paste the sample comment below, or write your own message in your own words. Either way, feel free to personalize it to share why this issue matters to you!

As a supporter of America’s farmers and ranchers, I join Farm Action in urging the U.S. Trade Representative to make Mandatory Country of Origin Labeling (MCOOL) for beef and pork a top priority in the Administration’s Joint Review of the United States-Mexico-Canada Agreement (USMCA).

For too long, multinational meatpackers have been allowed to pass off imported beef and pork as if it were raised in the U.S. This practice misleads consumers and undercuts American producers. 

Reinstating MCOOL would:

  • Give consumers clear information about where their food comes from.
  • Level the playing field for U.S. cattle producers, helping them grow herds and strengthen domestic supply.
  • Bolster America’s food security by rebuilding resilient supply chains at home instead of relying on imports.


Reinstating MCOOL aligns squarely with the Administration’s America First agenda. It will restore trust in the marketplace, protect U.S. producers from unfair competition, and keep more value in rural communities.

Please make reinstating MCOOL a top U.S. trade objective in the USMCA Joint Review.

4) Review your answers, then click “Next,” “Next,” then “Submit.” You’re done!

Thank you for telling USTR to reinstate MCOOL!