Tell the USDA: End Fraudulent “Product of U.S.A.” Labeling!

A “Product of U.S.A.” label should mean exactly that.

But under current policy, multinational corporations can import meat from other countries, repackage it in the U.S., and pass it off as a higher-quality product raised by U.S. farmers and ranchers. This fraudulent labeling deceives consumers and drives American farmers and ranchers out of business.

It’s time to close this heavily exploited loophole. The USDA announced a proposed rule that would ensure the voluntary “Product of U.S.A.” label is used only on meat, poultry, and eggs derived from animals born, raised, slaughtered, and processed in the United States. The USDA is seeking public comments on this proposed rule until June 11, 2023.


Join us in telling the USDA to end fraudulent “Product of U.S.A.” labeling to support American farmers and ranchers.

By submitting a comment to the USDA, you’re protecting consumer rights and speaking up for America’s farmers and ranchers who are getting cheated out of market opportunities by multinational corporations that are skirting the law.


Be sure to personalize your comment! Duplicate comments may not be considered. If you are a farmer or rancher, what is the name and location of your farm? How long have you been in operation? If you are not a farmer, why does truth in labeling matter to you?

  • This rule gives consumers the information they need to vote with their dollar.
    • It closes the labeling loophole that allows multinational corporations to deceive consumers, who increasingly care where their food comes from and how it was produced.
    • Consumers are unknowingly paying a premium for deceptive, imported products.
    • Truthful labels enable consumers to spend their money on foods that align with their values and the farmers and ranchers who produce it.


  • This rule is a crucial step to level the playing field for U.S. farmers and ranchers.
    • Multinational corporations shouldn’t be able to steal market opportunities from U.S. farmers and ranchers by passing off their lower quality, imported products as U.S.-produced.
    • Truthful labels allow farmers and ranchers to inform consumers what their product offers so that the price paid is fair compensation for its value.


  • This rule helps rein in the abusive meatpackers who dominate our food system and skirt our laws.
    • The four largest beef packers control 85% of the market — JBS, Marfrig, Cargill, and Tyson.
    • These global food corporations profit from the labeling loophole that enables them to deceive U.S. consumers and drive U.S. farmers and ranchers out of business.

Comments are due by June 11, 2023 — submit yours today!



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