Farm Action is urging the public to stand up for American ranchers by submitting comments to the U.S. Trade Representative in support of reinstating Mandatory Country of Origin Labeling (MCOOL) for beef and pork in the upcoming U.S.–Mexico–Canada Agreement (USMCA) review.
Earlier this week, President Trump suggested importing beef from Argentina to lower prices. Farm Action opposed this proposal, urging Washington to fix the nation’s broken cattle market rather than further undercutting American ranchers. Under current regulations, beef labels are not required to disclose where the product was raised or processed—meaning all beef, like that from Argentina, bears the “USDA Inspected” label.
Restoring MCOOL through the USMCA process offers a chance to restore labeling transparency among the United States, Mexico, and Canada—creating a fairer playing field for U.S. cattle producers and ensuring consumers know where their food comes from.
“For years, multinational meatpackers have been allowed to import beef without indicating its origin—undermining U.S. ranchers and leaving consumers in the dark,” said Farm Action President Angela Huffman. “As President Trump plans to allow for even more imported beef, labeling transparency is now as important as ever. Consumers want to support American farmers and ranchers, but they need the information to do so. We’re calling on supporters to demand the transparency both farmers and consumers deserve.”
Supporters have until November 3, 2025, to make their voices heard, at which point the public comment period on the USMCA Joint Review closes.
Media Contact: Emma Nicolas, [email protected], 202-450-0094
