Farm Action, joined by Rural Coalition and the American Grassfed Association, issued a public comment in support of a proposed rule from USDA’s Food Safety and Inspection Service (FSIS). The rule would only permit the use of the voluntary “Product of U.S.A.” label for meat products derived from animals born, raised, slaughtered, and processed in the United States.
Current policy allows the “Product of U.S.A.” label to be used on imported meat if it merely passes through a USDA-inspected plant. Farm Action’s co-founders and the American Grassfed Association filed a petition calling for reforms to this labeling system in 2018, prompting USDA to open a public comment period. FSIS referenced that petition in its announcement of the survey that preceded this proposed rule.
The comment submitted Friday sets forth the legal foundations of the proposed rule and enumerates the benefits it would achieve on behalf of American farmers and consumers.
Reviewing decades of research into consumer attitudes towards food labels, the comment revealed that the current label use deceives consumers, whereas the proposed rule would bring the “Product of U.S.A.” label into alignment with what consumers already believe it means. With the proposed rule, FSIS “would take a significant step toward giving consumers the information about where their food comes from that, in survey after survey, consumers have indicated they want to have,” the comment said.
The benefits of the proposed rule are particularly compelling for U.S.-based farmers. For decades, “cheap imports masquerading as domestic products” have “[undermined] the competitive position of independent ranchers and processors” and denied them market opportunities.
“The Proposed Rule would enable consumers to confidently locate meat products derived from animals bred and raised by American ranchers, slaughtered in American processing facilities, and prepared for wholesale distribution and retail consumption by American workers.”
By allowing consumers to act on their well-documented preference for domestic products, the resulting shift in consumer spending “could substantially enhance market opportunities for independent ranchers and processors,” the comment said.
“Commenters urge FSIS to move decisively and issue a strong final rule establishing that meat, poultry, egg, and other FSIS-regulated products must be derived from animals born, raised, slaughtered, and processed in the United States to bear a ‘Product of U.S.A.’ label,” the comment concluded.
Truth in food labeling has long been a primary issue for Farm Action, which will continue working with FSIS as it finalizes the proposed rule.
Media Contact: Dee Laninga, dlaninga@farmaction.us, 202-450-0094
Farm Groups Applaud Proposed “Product of U.S.A.” Label Rule for Benefits to Farmers, Consumers
Farm Action, joined by Rural Coalition and the American Grassfed Association, issued a public comment in support of a proposed rule from USDA’s Food Safety and Inspection Service (FSIS). The rule would only permit the use of the voluntary “Product of U.S.A.” label for meat products derived from animals born, raised, slaughtered, and processed in the United States.
Current policy allows the “Product of U.S.A.” label to be used on imported meat if it merely passes through a USDA-inspected plant. Farm Action’s co-founders and the American Grassfed Association filed a petition calling for reforms to this labeling system in 2018, prompting USDA to open a public comment period. FSIS referenced that petition in its announcement of the survey that preceded this proposed rule.
The comment submitted Friday sets forth the legal foundations of the proposed rule and enumerates the benefits it would achieve on behalf of American farmers and consumers.
Reviewing decades of research into consumer attitudes towards food labels, the comment revealed that the current label use deceives consumers, whereas the proposed rule would bring the “Product of U.S.A.” label into alignment with what consumers already believe it means. With the proposed rule, FSIS “would take a significant step toward giving consumers the information about where their food comes from that, in survey after survey, consumers have indicated they want to have,” the comment said.
The benefits of the proposed rule are particularly compelling for U.S.-based farmers. For decades, “cheap imports masquerading as domestic products” have “[undermined] the competitive position of independent ranchers and processors” and denied them market opportunities.
“The Proposed Rule would enable consumers to confidently locate meat products derived from animals bred and raised by American ranchers, slaughtered in American processing facilities, and prepared for wholesale distribution and retail consumption by American workers.”
By allowing consumers to act on their well-documented preference for domestic products, the resulting shift in consumer spending “could substantially enhance market opportunities for independent ranchers and processors,” the comment said.
“Commenters urge FSIS to move decisively and issue a strong final rule establishing that meat, poultry, egg, and other FSIS-regulated products must be derived from animals born, raised, slaughtered, and processed in the United States to bear a ‘Product of U.S.A.’ label,” the comment concluded.
Truth in food labeling has long been a primary issue for Farm Action, which will continue working with FSIS as it finalizes the proposed rule.
Media Contact: Dee Laninga, dlaninga@farmaction.us, 202-450-0094
RECENT NEWS
What Would More Trump Tariffs Mean for Food and Farmers?
There has been widespread pushback against these proposed tariffs, with leading economists agreeing that Trump’s plan to impose hefty tariffs on imported goods would likely send prices surging.
Civil Eats | For Contract Farmers, the Election Could Change Everything—or Nothing at All
“The FTC and DOJ [Department of Justice] now have much stronger guidelines. Over time, I think that’s going to make a big difference, regardless of who’s president,” Farm Action president Angela Huffman said.
Investigate Midwest | Ag Secretary Vilsack Deflects on Future Career Plans, Regulatory ‘Revolving Door’
Joe Maxwell, co-founder of Farm Action, a nonprofit that works against agricultural consolidation, believes Vilsack is an example of the ways regulations have been delayed or stymied because of the close nature between the federal government and industry